UBS ramps up ‘Netflix’ of banking to tap into stream of millionaires By Reuters
By Brenna Hughes Neghaiwi and Oliver Hirt ZURICH (Reuters) - UBS's new hybrid digital wealth management platform has attracted $3.7 billion in its first year, boosting chief executive Ralph Hamers' strategy of winning more business from the lower echelons of the global rich. The world's biggest wealth manager is trying to improve its digital services to reach customers outside its super rich core client base, with a new online platform called MyWay open to people with 250,000 Swiss francs ($278,000) upwards. UBS's emphasis on a digital approach to customers highlights a major shift in the...
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