Disney Racks Up Over 13 Million New Subscribers in Under a Month; Shares Rise

By Yasin Ebrahim

Disney climbed in after-market hours Thursday as the company at its investor day said its streaming services had racked up 86.8 million users so far, up from 73.7 million reported just under a month ago.  

Walt Disney Company (NYSE:DIS) rose more than 2% following the report.

The ramp-up in subscriber growth validated the company’s strategic move to double down on content following its announcement last month to streamline the organization.

On Nov. 12, the company reported it had 73.7 million paid subscribers for Disney Plus.