Britain’s Kantar clinches deal to buy Vista-backed Numerator By Reuters
By Pamela Barbaglia, Kate Holton and Paul Sandle LONDON (Reuters) - British market research firm Kantar said it has clinched a deal to buy U.S. rival Numerator from Vista Equity Partners as it seeks to boost its presence overseas and better compete with the likes of Nielsen in gathering data on consumer behaviour. The deal, which was first reported by Reuters earlier on Monday and is expected to complete by September, will see Kantar taking full control of Numerator for about $1.5 billion, two sources familiar with the transaction said. Chicago-based Numerator specialises in providing...
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